Kingston Consulting — Financial Advisory & Accounting Site
Accurate financials. Total peace of mind. CFO services from $5,000/month.
Overview
Kingston Consulting is a financial advisory firm offering end-to-end accounting, tax planning, bookkeeping, and CFO services to a diverse clientele — from small businesses and individual entrepreneurs to expats, Airbnb hosts, and gig economy workers (Uber/Lyft). We built a trust-first marketing site that leads with the value proposition and transparent pricing to pre-qualify inbound leads.
The Problem
Kingston's previous presence was a basic one-page site with no pricing visibility. Prospects were calling without knowing what CFO services cost — the team was spending 30-40 minutes per call pre-qualifying budget before even discussing scope. The nav needed to speak to their diverse client segments without overwhelming general visitors.
The Solution
A clean, gold-and-white professional site with segmented navigation (Home, About, Pricing, Airbnb, Uber/Lyft, Expat, Contact) so each client type finds a relevant landing point. Transparent pricing tiers ($2,500 basic, $4,000 with consulting, $5,000 full CFO) are featured prominently so prospects self-qualify before picking up the phone.
Professional gold/navy brand system signals financial authority. Three service cards (CFO Services, Accounting & Bookkeeping, Tax Planning & Filing) each have their own "Learn More" path. Pricing is front-and-centre — unusual in accounting, but a key differentiator that filters for clients aligned with the firm's value.
WordPress with Elementor Pro. Segment-specific pages (Airbnb, Uber/Lyft, Expat) are standalone Elementor templates with targeted copy and a Gravity Forms inquiry for each segment.
Our Process
Research
Analysed 3 months of inquiry calls — most time was spent explaining pricing and scope. Published pricing transparently and saw immediate improvement in call quality.
Design
Gold/navy professional palette that signals established credibility. Clean layout avoids the template look common in accounting sites.
Development
Three-week build. Four segment-specific pages created with Elementor templates sharing a common design system.
Testing
Pricing CTA tested with 4 existing clients who reviewed the site before launch.
Tech Stack
Results
Conclusion
Publishing pricing transparency changed the character of Kingston's inbound entirely. Calls now start at scope rather than budget, and the segment-specific pages (Airbnb, Expat, Uber/Lyft) deliver prospects who already know exactly what they need.
Ready to ship something like this?
Tell us what you're building — we'll come back within 24 hours with a scoped proposal.