Chef Ardit — Private Chef & Authentic Greek Cuisine Site
From Santorini to Palm Beach — Michelin-trained Greek cuisine crafted at your table.
Overview
Chef Ardit is a Michelin-trained Greek chef bringing authentic Mediterranean and modern Greek cuisine to private events, dinner parties, and special occasions across Palm Beach, Florida and The Hamptons. We built two complementary sites: the flagship chefardit.com — an editorial brand site showcasing his culinary philosophy — and palmbeachgreekchef.com, a local-SEO-optimised landing page targeting Palm Beach and Hamptons clients directly.
The Problem
Chef Ardit was winning clients via word of mouth at the level his food deserved, but had no web presence that matched his Michelin pedigree. He was losing bookings to less talented chefs who had more polished digital footprints. Prospective clients Googling "private chef Palm Beach" found no trace of him.
The Solution
Two purpose-built sites addressing different points in the buyer journey. chefardit.com is an editorial brand site: full-bleed food photography hero, chef philosophy section, events gallery, and press-style layout. palmbeachgreekchef.com is a conversion-first local landing page targeting the "private chef Palm Beach" and "Greek chef Florida" search terms, with embedded testimonial and direct booking CTA.
chefardit.com: cream background, editorial serif typography, cinematic food photography — feels like a Michelin restaurant guide profile. palmbeachgreekchef.com: teal/white, local trust signals (serving Palm Beach & The Hamptons), chef photo, testimonial, and single prominent CTA.
Both sites on WordPress with Elementor Pro. palmbeachgreekchef.com is schema-marked up for LocalBusiness (chef/catering) to capture local pack rankings. Gravity Forms booking with calendar availability for both properties.
Our Process
Research
Identified "private chef Palm Beach", "Greek chef Florida", and "Palm Beach catering" as the three highest-value search terms. Built the second site to own all three.
Design
Cream/editorial direction for chefardit.com based on Michelin guide aesthetics. Full-bleed food photos selected by the chef to show his actual signature dishes.
Development
Five-week dual-site build. LocalBusiness schema implemented on palmbeachgreekchef.com. Gravity Forms booking synced to Chef Ardit's Google Calendar.
Testing
Booking forms tested with two event coordinators who were existing contacts of the chef.
Tech Stack
Results
Conclusion
Chef Ardit now fields more inquiry volume than his calendar can accommodate — a quality problem. The local SEO site reached position #1 for "Greek chef Palm Beach" within 60 days, and the editorial brand site has become a portfolio piece he shares with luxury concierge services.
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