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Landing PageVideo Production / Post-Production · 2024 · 3 weeks

Major Editing — Professional Video Editing Services Site

Unleash the power of professional video editing — first cut delivered in 24 hours.

Client
Major Editing
Target Users
Content creators, YouTubers, corporate clients, and event organisers needing fast professional editing
Duration
3 weeks
Team Size
2 members
designslabpro.com/portfolio/major-editing-video-production
Major Editing — Professional Video Editing Services Site
01

Overview

Major Editing is a professional video editing service run by a self-taught editor with an electronic music production background. Specialising in YouTube intros, Kinetic Typography, corporate presentations, Zoom recordings, highlight reels, podcasts, and audio mixing, the service delivers "A cut above the rest" with super-fast turnaround. Clients include Urban, Adrienne Farrow, Behavioural Insights Team, and Elementary Educational Consulting.

02

The Problem

A skilled freelance video editor with impressive clients had no professional web presence — just a YouTube channel. Potential clients couldn't see the range of work, evaluate the quality, or understand pricing. Every new client was discovered through cold outreach rather than inbound.

03

The Solution

A high-energy blue-and-dark site designed to feel like a production studio. A video reel section embeds three work samples (Kinetic Typography, YouTube Intro Multiple Effects, YouTube Intro Before & After) so prospects experience the quality immediately. A scrolling client logo strip (Urban, Adrienne Farrow, Behavioural Insights, Elementary Educational) provides social proof. An "Estimate Your Project Cost" CTA alongside the primary "Get Started" creates a low-commitment entry point.

UX Decisions

Dark blue/black with bright cyan accents — feels like a professional editing suite. The personal photo of the editor in his workspace builds the human connection that freelance clients need. The work samples are formatted as a portfolio carousel rather than a static image grid.

Technical Approach

WordPress with Elementor Pro. YouTube video embeds using a lite-embed for performance. Project cost estimator links to a Gravity Forms multi-step form with project type and complexity selection.

04

Our Process

Step 01

Research

Identified that the #1 barrier for new clients was not knowing what a project would cost. The cost estimator CTA was added specifically to convert hesitant prospects.

Step 02

Design

Dark blue production-suite aesthetic. Blue/cyan felt appropriately technical without the all-black edginess that can feel amateur.

Step 03

Development

Three-week build. YouTube lite-embed implemented for performance without sacrificing visual quality.

Step 04

Testing

Portfolio carousel tested across iOS and Android before launch.

05

Tech Stack

WordPressElementor ProGravity FormsYouTube Lite EmbedWP RocketGoogle Analytics 4
06

Results

4.3x
Inbound project requests in first 60 days
35%
Of leads using the cost estimator tool before contacting
92
Mobile PageSpeed score
07

Conclusion

The portfolio site converted the editor's YouTube channel into a professional business identity. The cost estimator reduced back-and-forth quoting conversations by pre-qualifying project scope, and the embedded work samples became the most effective sales tool for converting hesitant prospects.

# Landing Page# Video Editing# WordPress# Elementor# Freelance# Creative

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