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Landing PageEarly Childhood Education · 2024 · 3 weeks

Daffodils Nursery — Children's Education Site

Where every child's journey begins — 315+ students, 52 awards, 31+ classes.

Client
Daffodils Nursery
Target Users
Parents of children aged 3–6 in Santacruz West, Mumbai looking for a nurturing nursery school
Duration
3 weeks
Team Size
2 members
daffodilsworld.com/
Live ↗
Daffodils Nursery — Children's Education Site
01

Overview

Daffodils Nursery is a nurturing early childhood education centre in Santacruz West, Mumbai for children aged 3–6. The nursery believes every child is unique and focuses on holistic development across language, numeracy, creative arts, and social-emotional skills. We built a bright, playful site that communicates warmth and credibility to Mumbai parents making their first school choice.

02

The Problem

Daffodils was relying entirely on local word of mouth for new enrolments. Parents searching online for nurseries in Santacruz West found nothing. The nursery's 52 awards, 315+ students, and strong reputation were invisible to first-time digital discoverers.

03

The Solution

A bright, child-friendly site using warm oranges and teal accents with playful illustration elements. Stats (315+ Students, 52+ Awards, 31+ Classes, 21+ Courses) appear prominently to establish credibility. Two key value propositions — "Unlock Your Child's Potential" and "Experience Convenience and Flexibility" — address the two things Mumbai parents care about most: quality and schedule fit.

UX Decisions

Playful but not chaotic — illustrated doodle accents frame the content without competing with photography of real children. The colour palette is warm and inviting. Circular crop photography of children at play creates emotional resonance and avoids the stiff posed school-photo look.

Technical Approach

WordPress with Elementor Pro. Gravity Forms quote request with preferred schedule and age-group selection. Mobile-first build for the WhatsApp-primary parent audience.

04

Our Process

Step 01

Research

Reviewed parent forums for Santacruz West schools. Top concerns: is the environment nurturing, can it fit a working parent's schedule. Both addressed above the fold.

Step 02

Design

Warm orange/teal playful palette — bright enough to signal joy, structured enough to signal serious education.

Step 03

Development

Three-week build. WhatsApp CTA integrated as the primary mobile contact method for the Mumbai market.

Step 04

Testing

Site reviewed by two nursery parents before launch.

05

Tech Stack

WordPressElementor ProGravity FormsWhatsApp Click-to-ChatWP RocketYoast SEO
06

Results

3.4x
Parent inquiries per month vs. word-of-mouth only
18
New enrolments in first term post-launch
95
Mobile PageSpeed score
07

Conclusion

Daffodils' awards and student count now lead every parent's first impression instead of hiding in a printed brochure. The nursery filled its waitlist for the following academic year within three months of launch.

# Landing Page# Education# WordPress# Elementor# Nursery# Mumbai

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